Media promotion is a means to communicate a product or service, or brand or company and any other known to the wider community.
Media promotions The oldest is from mouth to mouth, followed by conventional promotional media such as: brochures, posters, catalogs, pamphlets, booklets, banners, billboards, banners, flyers, billboards, business cards, TV commercials, radio, print media and so on .
The media campaign was developed with the evolving digital media such as promotional campaigns through social networking on Facebook and Twitter. However, none of the media who actually categorized in terms of absolute accuracy and effectiveness. Each has advantages and disadvantages.
Thus, in utilizing the most of the media campaign, it takes the ability to create new and unique creations so that messages can be attached to the consumer, so the purpose of reaching more customers and maximize corporate profits can be achieved.
Unwittingly, the growing media campaign, there are other, more unique, different, and perhaps not known to many people, such as: Sensory Branding, Ambient Art, and the Flash Mob.
The following will be discussed one by one in outline. Sensory Branding involving penta-human senses such as eye-sight, nose, smell, hearing ear, skin-taste, and mouth-taste perception to lure consumers to a product / brand specific.
Ambient Art is presenting information to the artistic techniques that also contains a hidden message, in which exposure from time to time allow visitors to understand something about the sources of information are represented.
An example is McDonalds potato pictures painted on the asphalt streets through which many people, but the potato-shaped carving a straight line was used as a zebra crossing. The use of ambient art art is what triggered the people to think past the zebra crossing was McDonalds.
Flash Mob can be interpreted as a group of people who gathered at the time and place that has been assigned to do things together spontaneously.
Flash Mob organized masses through online communities, web blogs, news group, email chain letters, short message, or telephone. The message then forwarded several times to increase the amount of mass. Short messages are transmitted via a brief email with instructions to follow the event.
Participants should download MP3s, take your iPod / audio player, and gathered at the place specified. MP3 will be played simultaneously and follow any instructions they hear. Without knowing each other, they spontaneously shout the contents of mp3
So, the media campaign at the top have a different character, and we must be observant and clever observe the habits of our target market in order to choose the right media to ensure that we are not wasting money by useless.
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